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Posts Tagged ‘YouTube’

How To Attract more Viewers for your Videos

By Bruno Auger On No Comments

One of the simplest ways to attract more viewers lies in not ignoring a small but larger-than-you-likely-realize segment of your potential market: Namely, those who are still on dial-up. While admittedly a small segment of the global population, their business can boost your sales more than you might think possible.

One of the strongest reasons? You’ll be providing a service 98% of all other video marketers ignore – making your videos much easier to load and view for those to whom a 5-minute video load can often equal over an hour of waiting time.

“Get over it. Get high speed”, is something you hear on forums, if those on dial-up dare to complain about load in times. But the simple truth is, there are those in rural areas all across North America for whom dial-up is still the only available service. Perhaps a tower has not yet been built, or geographic conditions just don’t facilitate signal.

It’s not always about these viewers being “stubborn” or “cheap” – most of them would kill for high speed!

How can you make your videos accessible to those on dial-up? 

1. You’ll speed up dial-up viewers’ load in times considerably, if you provide a simple “low fidelity” option. And your high speed viewers can still access your high fidelity version

2. Keep your video segments short. It’s much easier to load in a 3-minute video than an 8.27 minute one.  In fact, 3.46 minutes seems to be the cut-off time at which video views drop by half (as you’ll quickly discover, if you spend a day browsing view rates and marketing video lengths on YouTube)

3. Allow purchasers to download video series you are selling in individual zip files, rather than one huge one.  It can easily take 6 hours to download a 78 mb zipped video file containing 12 “lessons” for someone on dial-up… and chances are, they’ll sit through that (on the rare occasions they’re dedicated – or foolish – enough to try, only to find that their rural phone line couldn’t sustain the download… leaving them with a corrupt, inaccessible file to show for all that effort. (Nothing is more frustrating!)

4. Let them know your video files are “dial-up friendly”.  Mention it in your sales pitch; on your web page; in your blog… or even in your signature!  (What’s the use of creating short, low fidelity videos – if nobody knows you have them?)
Believe me, the sort of gratitude you’ll get may not propel you towards a six-figure income, but these dial-up viewers will get high speed eventually – and you’ll have earned their loyalty and dedication for life!
 



Posted under Blogging

Video Marketing to gain more Exposure

By Bruno Auger On No Comments

 Viral Video to boost you sales

Video marketing offers a way to deliver your marketing message with a higher power and impact comparing to other traditional strategies, and is focused right to your marketplace, with a highly cost-effective rate. Video marketing could be very well the answer to your marketing and advertising goals. Video Marketing is a quickly growing market. Video marketing is all about getting your product or brand out and into the community. Provide an entertaining video and you can include your products or brand.
 
In the last couple of years, well known marketers like Mike Filsaime, Matthew Glandfield and Yorgo have used videos for training, web site and product promotion. Todd Gross is a well known broadcaster that has used is skills in broadcasting to jump into internet marketing game. He branded himself by using videos to promote his web sites and products. It did not take Todd long to gain notoriety from internet marketing community.
 
Marketers use videos in a very effective matter to convey their message. You will see them demonstrating how easy it is to use their product before you buy it.  They also use consumer video testimonials saying how satisfied they are with the product they purchased..
 
YouTube provides you with a number of self-promotion opportunities, and among them are the ability to send emails to other users, and create bulletins from your profile or other users’ channel pages. YouTube draws in millions users, who upload 50,000 videos and view 40 million videos each day and has become one of the leading Internet providers of videos, ahead of Yahoo. YouTube has become one of the most popular ways for people to view videos online.
 
Internet video marketing capitalizes on this, giving clients the possibility of deeply impacting consumers. Thanks in part to the popularity of such sites as YouTube, as well as mobile phones and media players, interactive information is now only seconds away and almost always within arm’s reach. Internet users consume information via multiple platforms, and marketers will have to proactively develop new methods of utilizing each of them in concert, especially online video, to target the new age consumer.
 

Bruno Auger



Posted under Marketing