The easiest place to start is by focusing on the subjects you already know. Then narrow it  down to your favorites – and sit down with a notepad.

     Make two vertical columns by drawing a line down the page.

     Now make your headings. One should be "Things That Can Change" and the other should be something like "Constants".

     Now think of your subject and jot a point form listing of these facets into the appropriate  columns.

This way, when you’re ready to write your information product, you can be sure to focus on the  "Constants" column – and cut out as many of the "Change" column (unless a point is crucial, of  course.)

`Evergreen’ Doesn’t Mean `Bland’

But there’s one danger to watch out for, when you take this approach – especially if you’re new, and overzealous about doing things “right”:  In your zeal to cut out anything that’s limited by time, don’t cut out so much detail that you leave your product bland.

But you’re not caught between a rock and that proverbial hard place: There’s a powerful alternative to putting in time-relevant detail.

Instead, look for the juicy extra `twist’ – the fact about your subject no one knows yet, or talks about. (TIP: Your local library may be a particularly rich offline source.)

What I’ve described here is such a simple technique – but you’d be surprised how well it works, when it’s time to create reports or eBooks that will remain as fresh as the day you wrote them!
 

Let’s run over your checklist…

     Domain name
     Minisite
     Sales Page
     Affiliate banner ads and code

You’ve even paid for a professionally designed header and some graphics. And you’ve already started to publicize your new eBook on social networks and forums. 

In fact, you’re all set, and ready to go!

Or Are You?

There is one more question you need to ask yourself:

Have I made the most of every opportunity to squeeze more passive income out of my subject?

Until you’ve considered every option, you’re leaving money behind that could be pouring into your bank account!  You could easily upsell at check-out point by offering your eBook as a physical product.  Companies like Kunaki can produce your  CD or DVD on an “as-ordered” basis, shipped directly to the customer.  Your base cost, at time of writing, is $1.75 per CD! 

If your actual cost (including shipping) is $1.75, and you offer the CD version at checkout for $10.00 (including shipping), you could maximize your passive income from that one sale point by a profit of $8.25 per CD!  (Kunaki can create videos and DVD’s too.)

There’s no good reason to leave unmined sources of income behind at every sale. Find out all the details at Kunaki – and decide if creating a physical upsell product is a viable idea for you.