Archaeologists Uncover the Best Passive Income Program
Oh come now: You didn’t really expect an example of the best passive income program unearthed from the depths of an ancient Egyptian sarcophagus in Sakkara, surely? Although we can take lots of wonderful lessons from ancient history, online passive income generation is not yet one of them.
But what are forensic digital archaeologists going to say about the subject in the far distant future. (Say, about 5 years from now…) Will they look back, and say “Information product creation turned out to be the most versatile passive income strategy!” – or will they take its other great rival, affiliate marketing, and create holographic brain chip shows about “The Fall of the Super Affiliates”?
Flippancy aside, it’s amazing what razor-sharp vision hindsight can bestow. But for now, all you can do is pick the passive income plan that works the best – and the most naturally – for you.
If one plan isn’t right, don’t be afraid to switch chariots, mid-race. For example, you may start out determined to be a niche blogger, with a small fortune invested in several domains and hosting packages (before somebody finally tells you about reseller sites). But several months and several hundred dollars into your experiment, you suddenly realize… you hate niche blogging. That free Special Report you created as a sign-up bribe to your “1,001 Liverwurst Recipes” blog did so well, you’re thinking of switching your passive income generation to original info products.
That’s perfectly alright. Most top entrepreneurs will tell you they had several “failed” experiments, before they finally hit on the perfect business model.
And don’t worry – all that work you put into learning niche blogging will come back to reward you, when you unearth and re-purpose all that content you wrote, a year or so from now.
How To Make Your Information Products Stay Evergreen
One way to keep your passive information products producing like little money machines… Keep them evergreen - that is, always relevant and timely. But it’s easier said than done, when you’re not quite sure which subjects fall into that category.
The easiest place to start is by focusing on the subjects you already know. Then narrow it down to your favorites – and sit down with a notepad.
Make two vertical columns by drawing a line down the page.
Now make your headings. One should be "Things That Can Change" and the other should be something like "Constants".
Now think of your subject and jot a point form listing of these facets into the appropriate columns.
This way, when you’re ready to write your information product, you can be sure to focus on the "Constants" column – and cut out as many of the "Change" column (unless a point is crucial, of course.)
`Evergreen’ Doesn’t Mean `Bland’
But there’s one danger to watch out for, when you take this approach – especially if you’re new, and overzealous about doing things “right”: In your zeal to cut out anything that’s limited by time, don’t cut out so much detail that you leave your product bland.
But you’re not caught between a rock and that proverbial hard place: There’s a powerful alternative to putting in time-relevant detail.
Instead, look for the juicy extra `twist’ – the fact about your subject no one knows yet, or talks about. (TIP: Your local library may be a particularly rich offline source.)
What I’ve described here is such a simple technique – but you’d be surprised how well it works, when it’s time to create reports or eBooks that will remain as fresh as the day you wrote them!