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Posts Tagged ‘keywords’

Selecting Keywords for Instant Google Rankings

By Bruno Auger On 1 Comment

Keyword selection is so powerful, that if you select the right keywords you can actually have a very good shot of landing a #1 to #5 position in Google within just a couple of weeks. It’s not going to be for super-competitive search terms, but make no mistake: You will get targeted traffic. How? Read on.

What Kind of Terms Can You Rank Instantly For?

Now, most of the highly competitive terms are very difficult to rank for. It’ll take you months, potentially years to rank in the top #1 to #5 position.

However, there is another method of targeting keywords that’s far more efficient and effective. Instead of trying to rank for broad keywords, you’re targeting specific longtail keywords with low competition and low traffic.

Each article will only pull a bit of traffic, but over time this can add up very quickly.

These are your “instant ranking” keywords. It’s no exaggeration to say that you can get your page ranked within just a couple weeks. Why?

Most Pages Rank By Accident!

If the search term is competitive, you can bet that there are dozens if not hundreds of marketers targeting and competing for that term.

On the other hand, longtail search terms often have little to no competition targeting those terms specifically. A search term like “Tips for first time French kissing” will be far easier to rank for than “French kissing,” for example.

Most competing websites that rank for these terms are actually targeting another term, often a more general term and accidentally get the ranking.

If you on the other hand discover this keyword, find that the competition is low enough that you think you can rank for it, then you’ll have a very good chance of ranking well for that page – Relatively quickly to boot.

The Two Ways to Target Keywords

There are two ways to target keywords.

The first is to select a main or even a sub keyword and try to rank for that keyword. Unfortunately, high competition makes this method difficult to rank for.

On the other hand, you can select very specific keywords and laser in on ranking for those keywords right out the get go.

What’s great is that these two methods are not mutually exclusive. You can laser in on specific keywords for instant rankings while simultaneously building your rankings towards a higher traffic keyword.

This process involves doing very deliberate keyword research. The importance of selecting your keywords properly when you begin the process of marketing your website cannot be stressed enough. The difference between selecting good keywords and poor keywords is quite literally the difference between ranking well in the search engines and potentially not ranking at all.
 

Bruno



Posted under Branding

3 Common Niche Research Myths

By Bruno Auger On No Comments

If you’re looking to start an online business, or perhaps you already have, then you’ve likely come across the term, “Niche.” You’ve also likely heard several myths about them. Most of these myths center on the research aspect of Niche marketing. Let’s take a look at the myths and the truth and explore what’s important to know about niche research.

Niche Research Myth #1 Niche Research Takes a Long Time.
False.

Like many things in life, it takes as long or as short as it takes. Generally, with a focused mind and a plan, it shouldn’t take more than a few days. However how long it takes also depends on how much depth you want to do your research. Generally niche research can take as little as an hour or as much as just a couple days.

And isn’t it worth whatever time it takes?  Particularly, when skipping this step or rushing through it means spending days, weeks, perhaps even months with website traffic or revenue.  Niche research is a small investment in time. To find your perfect niche, determine your profitability and traffic potential and to pick out keywords you want to target. That’s it.

Niche Research Myth #2 Niche Research is Hard to Do.
False.

The truth is that there are very strategic steps you can take to work your way through the niche research you need to do to be profitable. It’s not rocket science and it doesn’t require any special skills. Niche research is seriously nothing more than following steps, like a recipe. You’re simply looking at a series of pre-determined factors to see how the market you’re considering stacks up.

If you don’t know how to do your niche research, it’s possible for it to feel like you’re stumbling along lost, making uneducated guesses. It’s important to learn how to do niche research before you jump right in. However, once you know how to conduct your research, it becomes just an easy step by step process.

Niche Research Myth #3 Niche Research Doesn’t Make That Much of a Difference.
Again, false.

Niche research makes all the difference in the world. If you look at successful internet marketers, you’ll find that most of them stress the value and importance of good research. This is a step that makes a huge difference.

Consider for a moment how you search for information online. You visit your search engine of choice enter your keywords, keyword phrase or question and wait for the results. The results show up and what do you do? You scan the first few, click on the ones that look helpful and relevant and you’re off to the various websites.

Those sites that showed up on the first page of the results and whose site you visited – they did their niche research. You want to be those sites. They’re the ones getting the traffic, the opt-ins and the customers.

Niche research isn’t something you have to do. However, if you want to achieve online success and profits as quickly as possible, then it’s worth the time and effort.
 

Bruno



Posted under Blogging