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By Bruno Auger On January 4, 2009
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A lot of ink, literal and virtual has been spilled over the years in the service of writing about brand communication. Well, while I am as guilty as anyone out there of filling the page with my thoughts on the subject (and guiltier than some), I’d like to tell you something today which is very short and simple. It’s what all brand communication is really about at its core. A lot of work goes into branding campaigns and finding ways of effectively communicating the message of various brands to the public and no matter what the brand is or how they choose to try to convey their brand communication, the message that they’re trying to get across is a very simple one which can be gotten across in two words: trust me.
Of course, there are thousands of different ways to try to get this message across; and thankfully so, since otherwise
1) The world of advertising would be an incredibly dull place
2) Myself and a lot of you reading this blog would be out of work!
The question of branding and in fact the question addressed by every advertising or marketing campaign is how to get this message across to the public. People trust their favorite brands; we all know how attached we can be to our brands and of course, developing brand communication in a way which forges these bonds of brand loyalty is my (and most likely yours as well, since you’re reading this) bread and butter.
All brand communication is about building relationships; namely, relationships of trust which build loyalty. The company needs to take their branding and really run with it. Too many companies forget when working on their brand identity and brand communication that this relationship with the consumer is a two way street. If the customer is supposed to trust and be loyal to the brand, the company behind the brand should make customer service a part of their brand identity and make a point of taking care of their loyal customers in return for their business; something which companies who truly care about building a strong brand do as a matter of course.
Making your brand communications effective starts with building a strong brand; one which conveys the core values of the company in a way which resonates with the core values of the consumer. Creating a brand which does this is essential to fostering brand loyalty in your customers; this will ensure the longevity of a business (and of course, the career of the marketing personnel behind it).
However you choose to carry out your brand communication (and in this information-inundated age, I’d recommend using every any and every possible avenue to get noticed), your brand will be as strong as your ability to get it into the public eye. No matter how simple or sophisticated your branding campaign, keep this one rule in mind: all you are trying to tell the consumer is these two words: Trust me.
Bruno Auger
Tags: branding, brand communication, values, company, relationship
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Recent Posts
By Bruno Auger On November 20, 2008
2 Comments
The personal is truly an extraordinary device. Since its inception it has been used and applied to many different facets of life whether it is in home, school, business, and wherever we could imagine. Its popularity rose in the mid 80’s when PC clones of the original IBM personal computers was introduced. This made the PC to make inward strides to be one of the main needs of modern man. Today when you refer to a PC what comes into mind is a machine that runs on Microsoft Windows with an X86 compatible microprocessor. We will discuss the basic parts that makes the personal computer hum to life.
First the main parts of the computer will be divided into two; these are the software and the hardware. The hardware part is the physical thing that you see and could hold. Examples are the CPU, mouse, keyboard and monitor. The software part is the intangible part of the system it is composed of the operating system (Microsoft Windows) and some of the program application associated with it. Without any of the two a computer will not be able to do its main task.
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By Bruno Auger On November 17, 2008
6 Comments
In discussing Web 2.0, it is an essential topic to cover that we discuss online applications because it is the rage these days. Just two weeks ago, Google released its Web browser called Google chrome that has a special feature of dedicating special Windows freebies online applications. Also, Firefox and Internet Explorer are continuously driving and modifying their Web browsers to fit such Web 2.0 model for use in online applications. It is therefore a good thought to keep in mind in discussing online applications that its popularity is driving many of the major computer manufacturers and website owners to modify their existing products to address the needs of consumers and to drive their business model upwards.
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By Bruno Auger On November 14, 2008
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There are probably millions of websites in the internet. So to find a website you like could become quite a task. This is where search engines like Google or Yahoo comes in. Using this search engines you could type a certain keyword and it will come up with a search page result. These results are presented according to the relevance of the keywords you inputted. Usually the search engine has an algorithm to determine the most relevant website that is appropriate to the keyword you chose. If you have a website you probably want your webpage to appear on top of the search page results. This is what SEO (search engine optimization) does, it helps your webpage to appear on the top of the search page results.
SEO techniques usually depend on how a search engines behave. There are some legitimate methods that make search engine know that your site exists. Some bad techniques might involve exploiting search engines so that your site comes up on top of the search. Most of the time, it’s difficult to tell if an approach is legitimate but if it’s questionable it may be bad all along.
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By Bruno Auger On November 11, 2008
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When you’re building a business online, it’s a good idea to build your network of associates as quickly as possible. You’d
be amazed at how quickly you can progress with help from others. It’s a great way to make friends too!
Forums are usualy a members only where they can discuss things, make connections, ask questions and much more. You can browse posts made by other members and pick up a lot of useful tips and tricks to utilise in your own business.
From topics such as traffic to marketing, web design, graphics, search engine optimization, script installation — many, many topics are discussed daily and you can add your own expertise to the discussion or ask questions as required.
One of the special functions in forums and discussion boards is that you can include your photo or avatar, which is a clipart
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By Bruno Auger On November 9, 2008
9 Comments
Have you ever wonder how is it like to build a computer by yourself? Well a lot of people might think of it as a challenge. But in reality it is simple contrary to what others might think. This article will discuss the basics of building a computer.
To start things off you need to decide what kind of PC you would like. Do you go for the inexpensive kind for the kids? Or maybe you want a PC that is awesome in gaming? Maybe you will use the PC as an entertainment center? Unfortunately you cannot build a computer that is suited for every type of job so just select components that will be adequate for your intended use.
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By Bruno Auger On November 9, 2008
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Its a cold Sunday morning here. It actually snowed over night but nothing significant. As you know, we all need backlinks pointing to or site to help in the search engines. Here is my list of what I use to create links pointing to my site.
1. Write 1-2 articles a weeks, distribute to about 500 article directories or more with your researched keywords in the bio. These articles will provide one way links, if written well others will download the articles and use them on their sites which will give you more one way links.
2. Post to directories and make sure you research the keywords, and put those keywords in the title.
3. Post to forums and in your signature have links with your keywords.
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By Bruno Auger On November 6, 2008
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The internet is undoubtedly the new marketplace. Well of course, going to shopping malls personally is not yet an extinct activity, but then, business is almost as active via web especially for those who could not find time going out. Now that’s the power of technology, and social networking should take credit for such breakthrough as well.
More than their emergence, the growing popularity of social network sites has greatly contributed to the revolution of commerce, trade, and marketing. With almost everyone in all parts of the globe accessing the internet and consequently all being potential customers, companies have targeted social sites as sites for advertisements through links. This is not to mention that there are stores on the web selling and delivering items.
Social network sites become avenues for business minded individuals for the realization of their undertakings. There are some small time entrepreneurs (such as retailers of dry goods) who use their user profiles in social networks to display their items for sale with the necessary details and descriptions of each product.
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By Bruno Auger On November 4, 2008
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One of the most powerful tools you ought to have is a computer with and internet connection to market yourself, may it be for a new job, a new business that you want to start or simply to meet people that you might share similar interests with. How else are you going to promote your self but through social networking?
Make use of your website accounts to land to your dream work or be part of social group where your talents fit. The secrets there are actually no secret. Here are a few tips for you to effectively market yourself:
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By Bruno Auger On November 2, 2008
2 Comments
Another Sunday is here and almost over. It is really dark, gloomy and rainy here. I’m sure the hunters up here are not liking it too much because every weekend since Deer and Moose season has started it has either rained on day or both.
The time changed that happened last night kind of screwed uo my sleep. I really don’t think that pushing the time change forward really contributed to helping conserve energy as the hoped.. Anyways, heres some link love again for bloggers
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By Bruno Auger On October 31, 2008
6 Comments
You could never go friendless now that social networking online makes meeting people around become less demanding for you. You would not have to worry about being a wallflower in a party if you are naturally a shy person, to free your busy schedules just to keep in touch with friends, or go crazy knocking every door on the street to find a business contact. With the internet, socializing could only be a matter of click and type saving your time, money, and effort but expanding your horizons or well, your choices.
Social networking refers to establishing connections, particularly to strangers, primarily because of a common interest for a skill, fascination to same celebrity, passion for new gizmos and gadgets, or interest to make business.
Now that the internet is becoming like a basic need to every person, the opportunity of meeting people from around the globe has also become popular among net users. This is through social network websites.
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