Why website promotion works

By Bruno Auger On September 7, 2008 Posted under Marketing

How can a new outsourcing company in the Philippines or in India attract businesspeople as far as Ivory Coast and Johannesburg, South Africa? The problem is mind-boggling; the fact that the internet is a home to countless websites and constantly expanding will drown all new websites born from ever being detected and known by all people. The internet is much like our own universe of billions of galaxies spread in an endless space. The birth and death of stars are hardly noticeable, while the universe continues to expand without unperturbed and as usual. Thus website promotion, the legitimate way in making an unknown, relatively new website to people’s easy recall, is not only crucial but is necessary in putting a new website to the map of the Internet world.

How does the website promotion works? It works by the old game called advertisement. Advertisement in the real world means gigantic billboards flailing along the highway and annoying commercial runs in between episodes of the favorite nighttime television drama. Businesses would put their company’s name and the products being offered on advertisement pieces, ranging from video, radio talk, or glossy magazine articles. By increasing the visibility of their products, people will get the message and their attention captured.

In the virtual world where the information is not limited to video, radio plug-in or glossy magazine essays, advertisement means obvious placement of hyperlinks in websites where people frequent steadily. For example, it has been found out that the first thing people do when connected to the internet is to check their email accounts (80% per cent of the users do). Website promotion enters in the picture by putting a short video clip on random corner or margins of the email window. These hyperlinks when clicked will divert the user to the website, either replacing the previous window or creating another window in the process. Of course, these more popular websites can gain profits by charging each piece of advertisement appearing on the window.

Search engines, websites that offer quick and reliable searches of anything under the sun, are venues for website promotion without the need of fees and advertisement. The simple rule here is, to get to the first result of a search. As an example, a herbal supplement on cleansing colon would like to make its website’s link on the first page of a search result. Being one of the first entries of the result would mean more chances for people to visit the site (users are notably lazy lot, choosing only those that require less clicks and finger muscle stretching).

Website promotion also works by attaching hyperlinks to relevant content sites like forum, blogs, interest- and cause-oriented groups sites, and databases like social networking system. Here, the target audience is reached through the sites where they surely regularly flock.

Website promotion works in a way like the real world advertisement - it puts the site to the radar of users and ordinary people by increased visibility and intriguing content.

 Bruno

Tags: , website promotion, advertisement, website, content, promotion