How To Make Your Information Products Stay Evergreen

One way to keep your passive information products producing like little money machines…  Keep them evergreen -  that is, always relevant and timely. But it’s easier said than done, when you’re not quite sure which subjects fall into that category.

The easiest place to start is by focusing on the subjects you already know. Then narrow it  down to your favorites – and sit down with a notepad.

     Make two vertical columns by drawing a line down the page.

     Now make your headings. One should be "Things That Can Change" and the other should be something like "Constants".

     Now think of your subject and jot a point form listing of these facets into the appropriate  columns.

This way, when you’re ready to write your information product, you can be sure to focus on the  "Constants" column – and cut out as many of the "Change" column (unless a point is crucial, of  course.)

`Evergreen’ Doesn’t Mean `Bland’

But there’s one danger to watch out for, when you take this approach – especially if you’re new, and overzealous about doing things “right”:  In your zeal to cut out anything that’s limited by time, don’t cut out so much detail that you leave your product bland.

But you’re not caught between a rock and that proverbial hard place: There’s a powerful alternative to putting in time-relevant detail.

Instead, look for the juicy extra `twist’ – the fact about your subject no one knows yet, or talks about. (TIP: Your local library may be a particularly rich offline source.)

What I’ve described here is such a simple technique – but you’d be surprised how well it works, when it’s time to create reports or eBooks that will remain as fresh as the day you wrote them!