Economics And Business Model
The popularity of Web 2.0 has made serious consideration of what kind of business model it would be able to provide. In the early days of the Internet, this was also the problem that has been presented by its critics with respect to economics pointing out that there is no sustainable business model for the Internet. However, since then, companies like Google and Yahoo which drive their revenues purely from advertising has proven such a business forecast false.
Web 2.0, however, because of the different structure it has of sharing and collaboration other than information retrieval, is also criticized by many as what kind of business model could fit. Because of the fact that it is content driven, most of the websites and the contents are made by users and companies would not be able to advertise directly to those pages as in traditional methods of selling specific goods and services.
Understand that the highlighting points of Web 2.0 are we keys, blogs, social networks, file sharing, and a host of other user generated content. Being a nonmonetary model of business, individuals are wondering whether or not such companies which focus on collaboration and user generated content would indeed gain profits.
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Web Based Applications
In discussing Web 2.0, it is an essential topic to cover that we discuss online applications because it is the rage these days. Just two weeks ago, Google released its Web browser called Google chrome that has a special feature of dedicating special Windows freebies online applications. Also, Firefox and Internet Explorer are continuously driving and modifying their Web browsers to fit such Web 2.0 model for use in online applications. It is therefore a good thought to keep in mind in discussing online applications that its popularity is driving many of the major computer manufacturers and website owners to modify their existing products to address the needs of consumers and to drive their business model upwards.
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An Overview of Web 2.0
What is Web 2.0?
Web 2.0 is the term coined to defined the trend in the use of the Internet or the World Wide Web technology and the process of web design that has a primary aim to develop the creativity, information dissemination and most importantly, the link between the users. Since this concept was introduced, there had been existing sites and web based communities such as “hosted services” like different social networking sites, wikis and blogging sites. Many businessmen claimed that Web 2.0 had been successful in turning the essence of the Internet as an actual platform.
Level of Uses of Web 2.0
Web 2.0 offers different opportunities to its users. There are different hierarchies of applications that denote the uses of Web 2.0. The first one is the application that you can use perfectly whether online or offline. An example of this is Google Maps wherein you can access information even you are not connected to the Internet. You can use the full feature of the application whether offline or online. Next are the applications that you can still use offline but there are additional features that you can use when you are online. One of these applications is iTunes where you can use it as a player while you are offline but you can access its store online. Third, these are applications that still can operate offline but there are many advantages when you use it online. Flickr is one of these applications where you can access its photo database online from its community of users. Lastly, these are the applications that only exist in the Internet. Web 2.0 made connections of different people across different geographical location possible.
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What Is Web 2.0?
Because of the continuous improvements in technology, processing power, and programming language today, the Internet and the way we use it is also evolving. In just a decade, static websites which were used only by academic institutions and military personnel have now transformed into popular consumer use. From online encyclopedias that serve the masses of students and researchers, the travel websites that promote reservations, to e-mail, all of these websites provide not only the basic services that consumers are attracted to, but also gives a host of media rich content which has been one of the crucial factors in the modern popularity and boom of the Internet.
The World Wide Web, as it is now known, but is not anymore merely a detached form of information retrieval but a real life geography where in individuals are able to interact with each other in their community — a community slowly but surely expanding into a global one.
These recent innovations and improvements have led to the development of a term — Web 2.0. Formerly, about two years ago, the term Web 2.0 had only been popular and interesting among circles of computer and programming enthusiasts. Recently, however, almost any consumer which uses the Internet for social networking, research, communication, design — which is to say everyone — the term Web 2.0 is gaining popularity.
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