Article marketing is one of the best ways to generate traffic to your website.

Here’s how it works.

1. You write an article.
2. You submit it to article directories.
3. Web publishers (website owners & bloggers) grab your article from the article databases and use your article on their sites free of charge.
4. Inside your article, at the end, you include a resource box that contains a link to your website. When the article is published, that portion must tag along and be published, too.

Your link tags along with your article and you get FREE advertising.

Want an example? I’ll give you a few.

http://www.123webmarketing.com/articles/make-money-launch.html

This is the link to one of Jimmy D. Brown’s articles.

You see at the end? It says…

Jimmy D. Brown is the author of "Small Reports Fortune" – if you can write 7-15 page small reports, you can earn a living online working just a few hours each week from your home. Look for his EXCLUSIVE formula "Creating A Six-Figure Income With Small Reports" at www.SmallReportsFortune.com

That would be an example of an author bio.

Here’s another:

http://www.ladypens.com/plr-articles-how-to-choose-a-good-service/

At the end, it says:

Would you like to learn more about how to use PLR articles in your business? Nicole Dean welcomes you to sign up for her free ecourse at www.EasyPrivateLabelArticles.com If you’re ready to start shopping, just stop by www.EasyPLR.com – where you’ll find high-quality PLR articles sold in very limited quantities.

So, everyone who re-publishes those article will include the author blurb and both authors will get lots of free traffic.

There are three main ways article marketing can generate traffic for you:
Webmasters publish your article (with your link intact) on their own site)

Your search engine position increases because you’ll gain more backlinks.

That makes article marketing an excellent strategy.

One of the main ways in order to have a specific and specialize — as well as indie and effective — search engine optimization process is through the use and understanding of website owners of indexing.  Indexing is the process of search engines using specific algorithmic crawlers to find changes for their search results.  These algorithms are designed in order to link from one another and it is an automated process made by coded information and algorithms that search the Internet automatically to retrieve website information and their addresses for a turn to those who search them.

In the search engine optimization process, indexing is held in high regard because it allows for just how high the search results and history would be for search engines for a specific website.  In simple terms, the way indexing works is through making a website the most relevant by finding just how many people have referred and back linked to that specific site. In order to understand this, just think of an academic journal.  An academic journal which is not so good may be cited once or twice among the academic institution with other journals relevant to the topic. 

However, an extremely useful academic journal which has complete data, explanation, and even understanding of the study is cited by many many other authors in many other different journals.  Therefore, when ranking popularity, Pat academic journal which has been cited by many other future authors and their journal studies would reflect the importance, information content, and popularity of that study.  That is basically the same way that indexing works.  The back linking of websites according to their importance, quantity, and popularity to reflect the highest search result importance.

If one types in Hewlett-Packard into a search engine, since a majority of the websites in the world which discuss about Hewlett-Packard products or services link their own pages to the original website that Hewlett-Packard, then the main website would be the one which would be reflected as the main and top search result in the search engine.
In the process of search engine optimization, therefore, it involves not only copy editing specific content of websites to be the most important, but also being able to make sure that other websites link back to that website.  An essential detail of this also is that when major websites — websites which are deemed to be important — link back to you, then you are considered as an important source.

If you are a blogger which discusses about Microsoft products, and one of the links within the Microsoft main webpage links back to you, you are pushed further up the search engine optimization latter.  This has produced a whole new different of business and economics for search engine optimization and because of the continuous profitability of doing business online and in the Internet today, search engine optimization and the indexing process involved in such an optimization scheme that also gained extreme popularity among users, computer enthusiasts, business marketers, and so forth.

Bruno Auger

Tags: blogging, SEO, websites, indexing, algorithms, back linking

There are probably millions of websites in the internet. So to find a website you like could become quite a task. This is where search engines like Google or Yahoo comes in. Using this search engines you could type a certain keyword and it will come up with a search page result. These results are presented according to the relevance of the keywords you inputted. Usually the search engine has an algorithm to determine the most relevant website that is appropriate to the keyword you chose. If you have a website you probably want your webpage to appear on top of the search page results. This is what SEO (search engine optimization) does, it helps your webpage to appear on the top of the search page results.

SEO techniques usually depend on how a search engines behave. There are some legitimate methods that make search engine know that your site exists. Some bad techniques might involve exploiting search engines so that your site comes up on top of the search. Most of the time, it’s difficult to tell if an approach is legitimate but if it’s questionable it may be bad all along.

White Hat SEO techniques are usually a good way to push your website ranking up. Search engines categorize you websites through keywords. Most search engines have programs called “spiders” or “crawlers” that analyze individual website. These web crawlers will categorize and rank your website according to the keywords it will see in the site. So it’s important to place keywords in the title page or headers. But don’t overuse it because your website could be flagged for keyword stuffing. Keywords are not the only factor in determining your page rank. Most search engines utilize link analysis to see how many sites are linking on your page. It means that more web page linking in your site the more people are using it as reference. If the search engine sees this your page could be ranked higher.

There is also a bad side for this; it is called the Black Hat techniques. Usually these are techniques that cheat search engine to push a sites rank up. A popular method is called keyword stuffing wherein the keywords are repeatedly overused throughout the site. Usually they are placed on the bottom where it is not obvious to most visitors. Webmasters might also put in irrelevant words to the site. They usually put popular keywords into their website, even though it is irrelevant, so that its ranking will be higher. Farming links are also a popular black hat technique. As search engines also look at the links to and from the website, webmasters use link farms to increase the linkage of their websites. Small link farms are okay but some of them contain hundreds of website, each with a web page just dedicated to listing of links of every other website in the farm. Cheating the system might drive up your website ranking. But people are not fools, and in the long run you might lose more visitors than you could gain them. Also search engines have utilized ways to detect these techniques.
 

Bruno Auger

Tags: Google, White hat, webpages, SEO, search engines, Yahoo, Black hat, keywords

Its a cold Sunday morning here. It actually snowed over night but nothing significant. As you know, we all need backlinks pointing to or site to help in the search engines. Here is my list of what I use to create links pointing to my site.

1. Write 1-2 articles a weeks, distribute to about 500 article directories or more with your researched keywords in the bio. These articles will provide one way links, if written well others will download the articles and use them on their sites which will give you more one way links.

2. Post to directories and make sure you research the keywords, and put those keywords in the title.

3. Post to forums and in your signature have links with your keywords.

4. Comment on blogs related to your niche that have do follow.

5. Write unique content and only place it on your site with your researched keywords in the body of the content pointing to other relevant unique content on your site only.

6. Link exchange, really don’t like this but you can do it. Becareful who you exchange links with, put keywords in title.
Don’t worry about how many links, just keep doing this, stay positive, results don’t happen the next day. It takes time, but in time you will see better ranking in the search engines and page rank going up.

7. Write press releases, I do this every so often, but it does work.

8. Create Videos and submit them to video sites. Some will allow links others will not, but it is a good way of promoting your site.

9. Create a page squidoo and hub pages.

10. Use a link building software to assist you.

Bruno

Tags: articles, forums, blogs, backlinks, directories, unique content, linking

The first question that a corporation, firm, or business asks itself is how could we profit from this.  Therefore, in the discussion of search engine optimization, it is also a important detail to discover what kind of market search engine optimization has, its profitability, and why more and more experts in data mining, data gathering, marketing, computer technology — almost any kind of industry — are shifting their profession toward search engine optimization.  It also addresses the question of why search engine optimizers are one of the most highly paid online or off-line, freelance or official, websites and Internet personnel today

One of the details that a search engine optimizer must address in order to understand his or her market is the basic physics of Nero psychology that individuals view webpages from top to bottom and left to right.  Therefore, in the placement of advertisements in page design, such decision-making processes of how to lay out the page in order to address the largest number of consumers and therefore eventually result in future sales is addressed by the search engine optimizer. 

This is not an easy topic — indeed, it is being researched by Nero psychologists on why this is a natural reaction and what might be the future implications of such to businesses. An interesting modification of this is that some Asian cultures actually read and learn to understand written texts by reading them from right to left, an essential modification when search engine optimizers should address specific Asian markets.  This just gives us one of the many difficulties that are faced by search engine optimizers and the discipline of search engine optimization as a whole.

However, in any business, there is of course a risk, and effective search engine optimization is not necessarily the best strategy of every website and other Internet marketing sites that sell goods or services do not guarantee.

Search engine optimizations may be able to guarantee certain returns to investment because search engine optimization is a specialized marketing and advertising method of the Internet.  However, an interesting detail is that search engines are not paid in order to drive your results are floored.  If this was the case, then if one wants to optimize search results in order to drive traffic to your website, all you have to do is pay Google.  Google does not accept such payments.  Google gets money through advertising and other donations but not through the purchasing of search engine optimization.  Therefore, it becomes the task of such search engine optimizers to shine a traffic in order to take advantage of the market.

If one wants to look at it from a simpler point of view, the website, the search engine optimizer, the consumers, and the search engine companies are constantly battling and at the same time supporting each other in order to drive content end-users — Internet traffic which eventually result to sales of products and services through advertising — to their specific websites.

The profitability and economics data of search engine optimization is not yet complete because it is only a recent trend which has started about two years ago but is a growing market especially because the contributions come from many fields such as economic psychology, Nero science, visual reactions, and even consumer participation, marketing, and traditional business advertising

Bruno Auger

Tags: webpages, searxh engine optimization, profitability, Google, traffic, advertsing

Before we are able to understand the impact of search engine optimization in the modern architecture of the Internet, we must first be able to identify why it is needed and how users search the net. When one needs information off the Internet, one does not prefer to a proverbial yellow pages of websites and a list of their specific URL addresses.  Instead, the user would go to a search engine.  Popular search engines today are Google, Yahoo, ask.com, MSN.com, and so forth.

These search engines provide a search box where in users may be able to input searching keywords in order to retrieve the websites with relevant data.  For example, typing in Microsoft to the search box that Google would yield the results of the main website of Microsoft Corporation, the Microsoft download Center, an article in Wikipedia concerning what Microsoft is, the Microsoft help and support Center, the Windows update Center, and so forth.

The job of search engine optimization is the method of finding what specific keywords and combination of these keywords may be able to push up a certain website to the top of the list.  If you are a company that sells digital cameras, and the consumer would like to purchase a digital camera from the Internet by typing in digital camera in the search box of Google.com, search engine optimization is the process of making sure that your company appears that a top of the list, or relatively high year than all the other companies that sell digital cameras online.  Defined, search engine optimization is a process of editing and organizing data found within a website or a webpage in order to increase the relevance of specific keyword topic searches on such search engines.

In the past, search engine optimization was not so much a science but a heap in this method because the basic use of past search engine algorithm technology was finding the most number of words appearing on a certain website and returning them as a top result on the keyword search.  However, this results in certain problems because if one wants to be on the top of the list when searching for Chinese Barbie dolls, for example, one just needs to copy and paste about a hundred or more Chinese Barbie dolls phrases on the website.

Recently, however, search engines have varied their methods in order to return the website with the highest relevance concerning a complicated algorithm of keyword or key phrase relevance, occurrence, importance, and back links.  Therefore, the job of the search engine optimizers finds the best use and design, as well as content modification, of a website in order to make sure that they appear in the top of the list when making a keyword search from one of the many popular search engines around today taking into consideration their algorithms for search and retrieval of data of website address.

The primary use of this is through search engine optimization indexing and understanding of such a concept.

Bruno

Tags: keywords, search engines, search engine optimization

If you have visited the internet you might have come across search engines when you are looking for websites. Search Engines, like Yahoo or Google, helps you find a particular web page by using keywords. These search engines will search the whole web for the most relevant site that will correspond to the keyword you have inputted. Usually they will put the websites in the order of its relevance. This is called the search engine relevance page (SERP). SEO or search engine optimization helps website to increase its potential relevance and ranking in the SERP.

The term search engine optimization was coined in 1997. Back then search engine algorithm was based purely on webmaster-provided keyword meta tag. These keyword meta tag was deemed unreliable because it is inconsistent with the keywords found on the website. This results to inaccurate searches and irrelevant SERP’s. Also the page rankings are often manipulated by webmasters. Then in 1998 Larry Page and Sergey Brin of Stanford University developed Google. This search engine relied on mathematically calculated algorithms that produce relevant and accurate search page results.

If you have a webpage it will be difficult for you to get noticed in the internet. There might be hundreds or even thousands of websites out there that has a similar content as your site. If your website is just newly created it might not even come out of the SERP. The first thing you could do is register it with Google or Yahoo. But even if you have a very good content your website might still not come on top of the list.

Most search engine would not divulge the process their algorithm does to rank pages. But they openly present the criteria for having a top spot in SERP’s. This is where search engine optimization (SEO) comes in. It usually finds way, basing on the search engine criteria, to put your website on top of the page ranking. SEO is a collection of techniques employed by a webmaster to improve the ranking of his or her website on the SERP position.

Ideally if you have good content your web page will rise in the page ranking. Your site could ideally rise to the no.1 rank but it might take months or years. Or worse case it might not hit the top rankings at all. So SEO tricks could catapult your site ranking higher. But if the content is not good it could only do it temporarily.

Usually for some webmasters the ranking in the page search is not that significant especially if it’s a personal project. But to anyone who uses the Web to make money, ranking is crucial. It could be that the webmasters make money by selling products on the site or through hosting online ads; it all boils down to the number of visits it has. Fundamentally the more people that visits the site the more exposure it gets thus the more money it makes. Big companies often hire SEO consultants to make sure that their site will be rank on top. In the long run, investment in SEO techniques will be good in the long run.
 

Bruno

Tags: SERP, SEO, meta tags, keywords