Even on Email Lists Your First Impression is Important
? Delete, and unsubscribe. Click, Click, Click. That fast, and that permanent.
If you do not want to be in the spam folder or the recycle bin of your subscribers then remember that first impressions count. Your subscribers are judging you from the first time they land on your website, until they get their first welcome email to your e-list, and beyond. You have to look at everything that you do from the user’s or client’s perspective instead of as the creator whose baby is being judged.
If you aren’t able to look at your welcome email from new eyes, ask someone else to do it who has not seen it, and ask for honest to goodness feedback. Better a friend or paid collaborator hurt your feelings than have people subscribe, then unsubscribe that fast. (or not subscribe at all) Believe me, it happens. The best way to avoid these issues is to test.
Unsubscribe rates — If you are getting a lot of un-subscribes after your welcome email, take a look at it and consider rewriting the welcome letter. You can ask people why they unsubscribed by creating a redirect from the unsubscribe successful page so that you can get a few responses about why.
Open rates — You should be checking open rates on your welcome email, plus any email that you send to your list. The reason is that if one opens then they unsubscribe immediately, the reason might have something to do with the email itself, but if they just unsubscribe and never open anything it could be something else. Maybe your subject lines, maybe something else.
There is, of course an alternative way to look at this problem of un-subscribes after receipt of welcome email. Your welcome email can be a way to weed through people who really aren’t interested in your information or products but are only after freebies. Did you offer a freebie to this subscriber? If you’re trying to draw people into your list and soft sell to them your products and information, you don’t want them turned off right away by your welcome email. Read it out loud, have a friend read it. Pay someone to judge it if you have to.
Testing is fundamental to ensuring that your websites, welcome emails, ad copy, sales copy and all your content is functioning properly. Third party feedback can be essential in helping you improve your offerings. You can include a survey to people who unsubscribe and ask them why, or you can get professional feedback.
Bruno
Niche Affiliate Marketing: Turn Your Website into a Money-Making Machine
It took hundreds of years for Egyptians to build the pyramids and took thousands of years before the Roman emperors were able to build a strong and mighty empire. Creating your own website can also take days, months and even years if you do not know the techniques and strategies of building your own niche empire. A full-grown money making website puts people to early retirement and can make them earn money effortlessly. This is also the reason why more people leave their day jobs and begin to engage in the very lucrative world of internet marketing.
Considered as one of the most powerful and effective tools in turning a certain website into a money-making machine, niche affiliate marketing is a strategy where the features of a certain product is utilized in such a manner that will draw interest from a target audience. This strategy can make a once dull website into a place full of prospective and eager buyers. By using enticing web designs, good-quality articles and numerous promotional e-mails, a website owner can draw traffic and clients in no time.
However, every story has a catch. The process of niche affiliate marketing can be pain-staking as it demands time and great effort. Building your website, designing it, writing good quality articles, and putting it at the top of search engine lists will take too much of your time. In the internet business, wasted time equals wasted money.
Good thing there are available programs today that offer ready made websites to website aficionados and internet entrepreneurs. All you have to do is to subscribe and purchase a program that can do the hard work for you. Many resort to purchasing these kinds of programs because it makes marketing just a walk in the park. A full-grown and functioning website is already a few clicks away.
Once your website is created, all you have to do is to sit back and watch things run by themselves. Your once empty and useless domain is now a money making website. You are spared from those complicated html codes that can haunt you for days. You are also free from large expenses due to sourcing of copywriters and hiring web designers.
Niche affiliate marketing has proven to be one of the most effective means of turning a website into a living organism of its own. Once created, your own niche empire will draw traffic and money in proportions you can never imagine. Using the best programs specially created to do the job for you will allow you to skip the hard part and simply enjoy the profits you’ve all been dreaming for.
Bruno