Article promotion is an amazing method to push traffic towards your websites. However, if you want to really rock out with bum marketing, it is vital that you recognize a few different things.

Writing articles becomes ineffective if you don’t get the fundamentals right. In all honesty, you can drive a lot of visitors or you can drive no traffic whatsoever using articles. In the end it will come down to just how well you prepare. In this article we are going to consider a few components that have to be right to ensure that your marketing with articles to have an effect.

Keyword research is the first thing you must ensure you have right. If you do not do the proper keyword research you’re going to quickly recognize that the traffic is actually slim to none. But, should you go out there and do the right style of research you’ll notice that you can get a huge volume of traffic.

Alright, you may be questioning precisely what I’m talking about on the subject of key phrase research? Well, you have to go out and locate keyword phrases which are getting good quantities of traffic, but are not necessarily too competitive. Essentially, you should make certain you can be competitive in the marketplace. Going after extremely competitive keyword phrases which might be saturated are going to most likely bring you inadequate results.

But, if you go after keyword phrases that will get a decent amount of traffic and are not excessively competitive you will be astonished at the results you are able to accomplish.

The second thing we’re going to speak about is ensuring your articles are readable. If the person never gets through your article there is no way they are going to reach your site. You may get a few people to click your hyperlinks from the bad article, but why put your work in for a few clicks. However, the chances of people actually making it to your internet site will go way down if you have poorly composed content.

So, you need to make sure that you offer excellent content. One thing I see lots of people doing is going out and employing very cheap article freelancers. Should you go out and employ low-priced writers you will definitely get what you paid for. Odds are you’re going to get an article which is written very poorly and the readability will be extremely bad. So, as a rule it is usually easier for you to find a good writer or create the articles on your own.

Okay, it might be very hard for me to show you everything I possibly can in a single tiny article. But, hopefully these tips will help you get on your way to success.

Conducting a webinar can be one of many steps toward bringing potential clients into your product funnel, in fact it can be one of the first steps. Like information products, blogs, YouTube videos, and the vast array of other online tools you use, webinars can be an added component of a successful Internet marketing business that can take your business to the next level.

A webinar can seem like a daunting experience but it can create quick fans and buyers of your products if you are seriously about doing them. Since conducting a webinar is something that can be done by almost anyone with very little start up costs it should be one of your first methods of marketing.

The way it works is this:  You have created a product or service you want to sell. Then you create some sales pages and normally you start article marketing, blogging, and advertising the sales pages right?  This time instead of pointing to your sales page for your product, point them to your sales page for your webinar where you will tell them about your exciting, life changing new product or service. 

You can give the webinars free, or you can charge, it is fully up to you. Many people choose to charge a dollar or two in order to not waste time on people who will not show up since space is limited this might be a good method to employ. If you already have a membership website you can offer discounts to members, and price up for non members. This is a good way to cross promote your membership program.

Next thing you will do is create your programming for the webinar.  Some possibilities are that you will discuss the problems that the new product will solve for the participants, you will answer questions, you will interact and converse over the course of the webinar which will last about an hour. The webinar will not be a hard selling session so you will be comfortable and feel at ease because you’re not selling, you’re informing, you’re solving a problem, and you’re giving them important information that they can use.

At the very end of the webinar you will tell them about your product and send them to a sales page with a coupon code since they attended your webinar, and then you’ll sit back and watch the sales come in. Sounds great doesn’t it?

But the answer to the question of why isn’t really clear is it?  The answer to why is because by adding webinars to your social marketing mix you will establish a connection with the participants that you would not have otherwise. They will be more likely to buy your product or service this way because they will not feel sold to. Online customers are street smart and cannot be fooled by snazzy tricks, and with a webinar, there are no snazzy tricks involved, it’s just you and your clients or potential clients. They will trust you because you have given valuable information or training in the webinar that they can use with or without your product or service — your service just makes it a bit easier for them. 
 

Bruno

? Delete, and unsubscribe. Click, Click, Click. That fast, and that permanent.

If you do not want to be in the spam folder or the recycle bin of your subscribers then remember that first impressions count. Your subscribers are judging you from the first time they land on your website, until they get their first welcome email to your e-list, and beyond. You have to look at everything that you do from the user’s or client’s perspective instead of as the creator whose baby is being judged.

If you aren’t able to look at your welcome email from new eyes, ask someone else to do it who has not seen it, and ask for honest to goodness feedback. Better a friend or paid collaborator hurt your feelings than have people subscribe, then unsubscribe that fast. (or not subscribe at all) Believe me, it happens. The best way to avoid these issues is to test.

Unsubscribe rates — If you are getting a lot of un-subscribes after your welcome email, take a look at it and consider rewriting the welcome letter. You can ask people why they unsubscribed by creating a redirect from the unsubscribe successful page so that you can get a few responses about why.

Open rates — You should be checking open rates on your welcome email, plus any email that you send to your list.  The reason is that if one opens then they unsubscribe immediately, the reason might have something to do with the email itself, but if they just unsubscribe and never open anything it could be something else. Maybe your subject lines, maybe something else.

There is, of course an alternative way to look at this problem of un-subscribes after receipt of welcome email. Your welcome email can be a way to weed through people who really aren’t interested in your information or products but are only after freebies. Did you offer a freebie to this subscriber? If you’re trying to draw people into your list and soft sell to them your products and information, you don’t want them turned off right away by your welcome email. Read it out loud, have a friend read it. Pay someone to judge it if you have to.

Testing is fundamental to ensuring that your websites, welcome emails, ad copy, sales copy and all your content is functioning properly. Third party feedback can be essential in helping you improve your offerings. You can include a survey to people who unsubscribe and ask them why, or you can get professional feedback.
 

Bruno

It took hundreds of years for Egyptians to build the pyramids and took thousands of years before the Roman emperors were able to build a strong and mighty empire. Creating your own website can also take days, months and even years if you do not know the techniques and strategies of building your own niche empire. A full-grown money making website puts people to early retirement and can make them earn money effortlessly. This is also the reason why more people leave their day jobs and begin to engage in the very lucrative world of internet marketing.

Considered as one of the most powerful and effective tools in turning a certain website into a money-making machine, niche affiliate marketing is a strategy where the features of a certain product is utilized in such a manner that will draw interest from a target audience. This strategy can make a once dull website into a place full of prospective and eager buyers. By using enticing web designs, good-quality articles and numerous promotional e-mails, a website owner can draw traffic and clients in no time.

However, every story has a catch. The process of niche affiliate marketing can be pain-staking as it demands time and great effort. Building your website, designing it, writing good quality articles, and putting it at the top of search engine lists will take too much of your time. In the internet business, wasted time equals wasted money.

Good thing there are available programs today that offer ready made websites to website aficionados and internet entrepreneurs. All you have to do is to subscribe and purchase a program that can do the hard work for you. Many resort to purchasing these kinds of programs because it makes marketing just a walk in the park. A full-grown and functioning website is already a few clicks away.

Once your website is created, all you have to do is to sit back and watch things run by themselves. Your once empty and useless domain is now a money making website. You are spared from those complicated html codes that can haunt you for days. You are also free from large expenses due to sourcing of copywriters and hiring web designers.

Niche affiliate marketing has proven to be one of the most effective means of turning a website into a living organism of its own. Once created, your own niche empire will draw traffic and money in proportions you can never imagine. Using the best programs specially created to do the job for you will allow you to skip the hard part and simply enjoy the profits you’ve all been dreaming for.

Bruno

We all know that there are seasons for shopping and seasons of drop off in shopping and it doesn’t matter what type of product or service that you sell. However, all markets do not shop at the same time. For instance, Christmas is not a big shopping time for all markets.

Internet Marketers need to know the answer to this question:

How does your market shop?

Just like there are seasons within a calendar year, there are shopping "seasons" within any specific niche. Most customers do not purchase on price alone, they purchase based on a buying cycle that is dependent upon the products and services that you are promoting, and their needs. Some products have more obvious seasons, like toys, tax related merchandise, back to school supplies and beach vacations.

Naturally, if you are promoting toys, your biggest buying season will be Christmas. Sure, people buy toys all year long for birthdays and other special days, but Christmas is the main buying season for toys. This is true whether you’re an on online business or not. If you are selling educational and informational materials it is likely there is a season for your buyers too.

Typically people start thinking about learning something in the fall. For those who are going to college or taking formal classes it is a little late to think about it in the fall, but for you, fall may be an excellent time to give a blogging class, teach how to use PLR, or  to have a webinar on other information that your niche market may be interested in.

In order to figure out how your market shops, you will need to conduct market tests and look at the data.  If you try different tactics and offers during various times of the year, then look at the data closely to find out when your market is shopping, you will get better each year in determining your market’s shopping habits. Past behavior is usually a good indicator of future behavior.

Knowing where to start is half the battle. If you know who your ideal customer is, and you certainly should, you can give a good educated guess on when they will be most interested in shopping and buying. For instance, if you market to work at home moms it is likely that summer is a bad time to buy much because their kids are home for the summer and they’re not going to be spending as much time working at their business.

But, you can start a countdown to a huge launch during the time when most kids go back to school. Or, better yet, you can create a product that is directly targeted and created for work at home moms with responsibility for the kids during the summer, such as an eBook or Report about how to work during the summer with kids underfoot! Sell this right before summer. See if it works.

Knowing who your market is, what their shopping season is, and what compels them to actually buy from you will go far in helping you figure out what to offer your customers, and when. This is why you must continually look at your website stats and product metrics. You need to know where your visitors are coming from, when they are coming, what they are looking at and what they are buying.
 

Bruno

Ever feel like you’re in a rut? Having a hard time coming up with new ideas? Information products, while having the potential to be extremely lucrative can be challenging to maintain – or should I say, continue to create.

If you are familiar with selling information products, and have been successful doing so, you may find yourself asking these very questions. You have seen first hand just how much revenue you can make by creating and selling information products. But you may also be all too familiar with the fear that strikes you every time it’s time to create new material. You know the feeling – how am I ever going to create another eBook that is as successful as the last?

Well you can and you will. And here’s how:

1. Keep up with the competition. In order to stay ahead of the game, you have to watch it first. In other words, take the time to research and familiarize yourself with what the competition is doing and saying. What types of information products are they selling? What topics seem to be most popular? What, if any, trends do you see developing? You can gain a serious advantage by learning from those around you, and hopefully, they just may spark your next great idea!

2. Answer your own questions. Think of something you want to know. In fact, you are reading this article right now because you want to know how to develop your next information product. That was a question. What other questions do you have? Do you need/want to know more about managing a successful affiliate program? Maybe you need some guidance in selecting your next software purchase. Whatever questions you have, make it a mission to answer your own questions and help others while you are at it.

3. Make the old new again. Take the time to revisit some of your old information products. What were you talking about then and what has changed since? What new research is available that will lend itself to being included in your products? How can you update your work in a way that makes your information fresh and current? There is always more to say and there is always a better way to say it.

Chances are that you have something new to say, you just have to figure out what that something is. Whether its an e-Book, private membership website, video, web cast, pod cast or combination package, you have the power to develop an infinite number of successful and lucrative information products. If you put your mind to it.

Sometimes, all you need is a little inspiration.

Hopefully, by using the methods mentioned above, you will be well on your way to creating your next best-selling information product. Don’t get caught up in the stress of coming up with something new each and every time. Remember, you can also provide helpful information on topics that may not be new, but need a new spin. New ideas can be hard to come by, but never impossible to find.

 Bruno

As an Internet Marketer, you already understand the need to provide your target market with helpful and useful products that they can rely on. As an established business owner, you also understand the importance of developing a sense of trust between you and your customer base, because at the end of the day, they will continue coming back and making future purchases if they know that you are someone they can trust.

As the central, or at least very important, piece of your business, information products require three main ingredients, or the three “R’s”:

Research. Before you can put together a truly useful and informative product, you must do perform some research. Of course it all starts with an idea – an idea you have developed through getting to know and understanding the needs of your target market. But an idea will only get you so far. You will have to research the ins and outs of that idea. From who it applies to, to what it entails, why it is important and how it works. Research is a key ingredient for any information product and is the one thing that all other aspects depend upon.

Reliability. You can’t create a reliable information product if you haven’t done the research. (That is why research is so important.) A reliable source – such as yourself – only becomes known as reliable if you put forth information others have put to the test, and know to be true. If your customers know they can rely on you, they will continue to buy your products and better yet, they will also tell others about how valuable your products are. One of the best forms of advertising is word of mouth, because no matter how much money you invest or how much time you spend on trying to market your products, one bad review can ruin everything you have worked for. So work hard to make sure every review is a great one.

Resources. You will want your information products to become known as valuable resources, not just marketing fluff. In order to create the most reliable products (which, again, you have surely researched) and gain the reputation of providing quality work, you will have to do your due-diligence in ensuring all of your “i’s” are dotted and “t’s” are crossed. Once you have done that, and are confident in your work, you will hopefully become known as a reliable resource, rather than a good idea. The goal is to become an authority within your niche and if you can do that, you will guarantee continued success.

If your information products are built upon the foundation of the three “R’s”, you will quickly realize in increase in sales. Why? Because they work. Because if you care about the quality of your work, so will others. Consumers are smarter than you think and they will recognize a well-researched, well-written, and well-composed information product when they see one.

Research, reliability and resources. Repeat. That is the recipe for information product success. Don’t create yours without!
 

Bruno

Marketing your membership site is an essential element of success. If no one knows about it, then it will grow much more slowly than you probably want. Because there are two essential ways to utilize a membership site, there are also two approaches to marketing it. This article takes a look at marketing a membership site as an add on to an existing business model and as a standalone business.

Marketing A Membership Site As An Add On To A Current Business Model.

Many business owners decide to add a membership site onto their existing business model for many reasons. It adds value to their current prospects and customers. It can offer an additional revenue stream and it can help drive traffic and generate awareness.

In this case, the ideal strategy for marketing a membership site is to tie it into your existing marketing strategy and tactics. For example, if you already have a business, then chances are you have an existing email list. You’ll want to market your new membership site to your email list, perhaps even giving them a unique promotional opportunity to get in on the ground floor before you make it available to the public. Email marketing is probably the single best way to market a membership site as an addition to an existing business.

Social networking is another easy and effective way to market a membership site when it’s being added to an existing business. You can blog about it and link to the posts in your social networking posts. You can offer special promotions to your Facebook fans to join your membership site and you can offer free memberships to social networking friends and fans – with the idea that you will offer an option to upgrade their membership.

Marketing A Membership Site As An Independent Business.

When you’re first starting a business it’s important to create a marketing strategy that focuses on one or two initial tactics. The reason for this is because if you try to utilize 10 different marketing tactics you’re likely going to only pay half attention to them. You’re going to have too much on your plate. However, if you focus your efforts on one or two marketing tactics then you can perfect these tactics for optimal results. Then add more marketing tactics to your strategy once the first two are working smoothly and generating results.

Common Membership Site Marketing Tactics Include:

Advertising – Banner, PPC, and classified
Content – Article marketing and publishing content for search engine optimization
Social Networking  – Facebook, Twitter, Forums and blogging
Joint Venture Partnerships – Partnering with relevant businesses is a great way to increase awareness.
Email Marketing – Building an opt-in list and marketing to that list via autoresponder or newsletter.

Before you launch your membership site, take the time to create a comprehensive marketing strategy. Create marketing goals and implement measures to test and track your marketing results. Testing and tracking will help you fine tune your tactics for optimal results and return on investment. 

Marketing your membership site is fun.  It’s a way for you to communicate to the world what a great and valuable membership site you’ve created. 

To your success!

Bruno Auger

We all know that any good landing page or lead capture page has a webform on there to gather leads. Most landing pages have web form boxes on there but it takes a little technical know how to add your form too them.

If you dont have an account over a GetResponse, Click the banner below.
 

 GetResponse has good video tutorials to help you set your list settings and get your web form for your page.

After you get your web form code save it on note pad so you can retreive it later to post your web page. Say your webage looked like this one http://makemoneysteadilyonline.com/

You can look at the source code by going to your browser and clicking View on the menu bar and then view source or just source.

If you have the page already on your computer just open it with yur html editor or in notepad. Either one will work.

If you scrolled down the page looking at source code, you would notice this webform start with
 
<div class="Object96">

and ends with

</div>.

Erase the all the code between both these snipts of code you will have an area to enter you GetResponse code.

Then you go back to your notepad where you saved your GetResponse code and copy and paste it into the spot where you erased the pervious code on the webpage. Save you work with a different file name and upload it to your server and test your form to see if it works properly. Once it is working properly you can go back and edit the original index.htm form with your correct GetResponse code and load it to your server

If you encounter any problems, just start over again until you get it right. If these directions are to vague for you or lack  the expertise in editting html code, you can always hire someone to edit you webpage. I also can help edit you webpage for a small fee.

mailto:bruno@brunoauger.com?subject=Edit Page

Online marketing is trememdous and most people are on the Internet, so it is safe to say that the Internet is one of the best places to advertise your business. There are several ways to build an opt-in list, but you want to ensure that people are interested in your products. This means that there are several things that you need to do on your website to ensure that you are setting yourself up for success.

1. Set Up a Opt-in form on Your Site

Place this form on the side of your site or directly at the end of your homepage’s content. If a person is reading through your site and they see something they are interested in, they are most likely going to go ahead and sign-up. A good form is simple. It should provide a short statement about your newsletter and have a call to action. You should also tell them that they will be kept updated about the site and then provide an area for their name and email address. The form will automatically save and the send you the information. This is by far the most popular way to build a website opt-in list.

2. Ensure that Your Website is Effective

Your website, especially the homepage, needs to be effective. You will want to have content that is well-written and beneficial. You also want to let people know what your site or business has to offer. Your website should also be simple and not overpowering. You also don’t want to overdo it with Flashy designs, graphics or photos that take a long time to load. If your sites takes too long to load, your visitors will leave as fast as they came.

3. Provide a valuable Service or Product

If your service or product is valuable, then you are more than likely going to make a sale. You are also likely going to get return customers as well. Your customers are also more than likely going to recommend your website to someone else if they are happy with your service as well. As your customer base grows, so will your list. The more members you have on your list, the more likely you are going to have people take advantage of your offers in your newsletters and promotions.

4. Keep Your List Uncluttered

Your list should be free of unnecessary words, pictures, and anything else that a unrelated to your list. You also do not want to send out something that is going to betray your customer’s trust.

5. Keep Your List Private

People dislike receiving mass amounts of useless email. You should never allow access your list with someone who is going to spam your list and send out trash to your clients. You customers will become angry and feel that their trust have been been betrayed and will unsubscribe.