Selecting Keywords for Instant Google Rankings
Keyword selection is so powerful, that if you select the right keywords you can actually have a very good shot of landing a #1 to #5 position in Google within just a couple of weeks. It’s not going to be for super-competitive search terms, but make no mistake: You will get targeted traffic. How? Read on.
What Kind of Terms Can You Rank Instantly For?
Now, most of the highly competitive terms are very difficult to rank for. It’ll take you months, potentially years to rank in the top #1 to #5 position.
However, there is another method of targeting keywords that’s far more efficient and effective. Instead of trying to rank for broad keywords, you’re targeting specific longtail keywords with low competition and low traffic.
Each article will only pull a bit of traffic, but over time this can add up very quickly.
These are your “instant ranking” keywords. It’s no exaggeration to say that you can get your page ranked within just a couple weeks. Why?
Most Pages Rank By Accident!
If the search term is competitive, you can bet that there are dozens if not hundreds of marketers targeting and competing for that term.
On the other hand, longtail search terms often have little to no competition targeting those terms specifically. A search term like “Tips for first time French kissing” will be far easier to rank for than “French kissing,” for example.
Most competing websites that rank for these terms are actually targeting another term, often a more general term and accidentally get the ranking.
If you on the other hand discover this keyword, find that the competition is low enough that you think you can rank for it, then you’ll have a very good chance of ranking well for that page – Relatively quickly to boot.
The Two Ways to Target Keywords
There are two ways to target keywords.
The first is to select a main or even a sub keyword and try to rank for that keyword. Unfortunately, high competition makes this method difficult to rank for.
On the other hand, you can select very specific keywords and laser in on ranking for those keywords right out the get go.
What’s great is that these two methods are not mutually exclusive. You can laser in on specific keywords for instant rankings while simultaneously building your rankings towards a higher traffic keyword.
This process involves doing very deliberate keyword research. The importance of selecting your keywords properly when you begin the process of marketing your website cannot be stressed enough. The difference between selecting good keywords and poor keywords is quite literally the difference between ranking well in the search engines and potentially not ranking at all.
Bruno
Two Words
A lot of ink, literal and virtual has been spilled over the years in the service of writing about brand communication. Well, while I am as guilty as anyone out there of filling the page with my thoughts on the subject (and guiltier than some), I’d like to tell you something today which is very short and simple. It’s what all brand communication is really about at its core. A lot of work goes into branding campaigns and finding ways of effectively communicating the message of various brands to the public and no matter what the brand is or how they choose to try to convey their brand communication, the message that they’re trying to get across is a very simple one which can be gotten across in two words: trust me.
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Brand Identity = Corporate Identity
Lately, I’ve heard people talking about corporate identity as if it were something different than branding; OK, I’ll accept that a sound argument can be made that there is a distinction to be drawn between brand identity and corporate identity, but when it comes to the consumer (remember them? They’re why you’re in business), there is little if any distinction in their minds. Your brand, as far as they are concerned is your company. The customer cares little about who the CEO of your company is (with some notable exceptions like Apple, where the CEO is a celebrity in their own right); but they do care about the associations which they have made with your branding. Your customers make a genuine, emotional connection with your company through your brand.
These associations are a large part of your brand – while every company likes to think that their brand is strong, there is a reason why some companies, while certainly successful enough in their field, are not ones which come to mind when you think of memorable brand identity. For example, Fedders – do you suppose that consumers tend to have a lot of strong positive associations with this brand? None are coming to mind, I can safely assume. In fact, among New York City residents, cheaply built housing is often derisively known as “Fedders houses” due their common use in new construction. Of course, this is no reflection on the company itself, but I’m going to go out on a limb and say that if you were to ask the marketing department at Fedders, they would tell you that their brand is strong.
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What Does Your Logo Tell Consumers?
They are either forgettable or instantly identifiable; think of logos which are known everywhere in the world: the McDonald’s Golden Arches, Mickey Mouse’s ears, Google’s logo. Your logo is the most visually identifiable aspect of your brand and as such, it has to communicate with the public. It doesn’t necessarily have to tell people what your company is or does, but it should be something people can identify with in a way and feel that they have gotten a sense of the company.
Take Google, for instance. Their branding is perhaps the best example of the maxim “Keep it simple, stupid”. The logo is instantly recognizable as theirs and is memorable, even the company it represented wasn’t the 800 pound gorilla in the room. Its bright primary colors remind one of play and can remind one of one’s childhood – a comforting feeling is what many companies try to convey with their brand and Google has managed to take logo branding to a whole new level with their logo’s merger of comfort and fun in one package – which come to think of it, isn’t too far off, even if you could never guess just by looking at their branding exactly what the company happens to do.
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Branding With Graphics
The use of graphics to brand your business or name can help you immensely. These days you see blogs and websites with their particular branding elements on it. Here is a couple of ways you can achieve this.
1. Letterhead
There are many ways to use a letterhead, offline and online.
-> You can use a letterhead in a standard paper document offline.
-> You can also email the same document in a MS Word document.
-> You can include your letterhead in your email.
On your web site, the letterhead is called the header. This is the area at the top of your web site that acts as the letterhead. It usually includes information such as:
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