Branding With Graphics

By Bruno Auger On December 4, 2008 Posted under Branding

The use of graphics to brand your business or name can help you immensely. These days you see blogs and websites with their particular branding elements on it. Here is a couple of ways you can achieve this.

1. Letterhead

There are many ways to use a letterhead, offline and online.

-> You can use a letterhead in a standard paper document offline.
-> You can also email the same document in a MS Word document.
-> You can include your letterhead in your email.

On your web site, the letterhead is called the header. This is the area at the top of your web site that acts as the letterhead. It usually includes information such as:

-> Your business name
-> Your name
-> Your web site URL
-> Your logo
-> Your slogan

Online though, the address and contact details are usually displayed at the bottom of a web page, or alternatively on the contact page.

2. Product Image

Your product line is your business, and if you create your own products (or save time by using PLR products), it’s a good idea to add any of the branding elements mentioned above.

Why? This creates instant recognition through branding. Prospects can see an image of your product and know that it’s yours. You can imagine that if a customer has enjoyed a good experience when purchasing from you in the past, that they will trust you and buy from you again right?

So it makes good business sense to brand your products so they stand out from the masses.

Just think about how you can implement these strategies in your web site to increase the consumer awareness of you, your business and your products.

Doing so will definitely increase your long-term profits.

Don’t forget to use professionally designed graphics on your web site though, as the perception is lowered considerably with blurry, chunky, home-made graphics that aren’t aesthetically pleasing to the eye.

Bruno

Tags: branding, brand name, recognition, webpages